24 Solar Terms
The 24 Solar Terms are an ancient Chinese way of reading the year through the sun, marking subtle changes in seasons and nature
CLIENT
CLIENT
CLIENT
Association of Chinese Americans
MY ROLE
MY ROLE
MY ROLE
Designer and Illustrator
Designer and Illustrator
MISSON
This campaign bridges cultures by using the 24 Solar Terms to share the wisdom of traditional Chinese culture with wider, non-Chinese audiences.
This campaign bridges cultures by using the 24 Solar Terms to share the wisdom of traditional Chinese culture with wider, non-Chinese audiences.
Introduction
Introduction
The project explores how ancient cultural knowledge can be interpreted into comprehensible visual storytelling and modern illustration to bridge cultural gaps and make seasonal wisdom relevant to today’s audiences.
Introduction
The project explores how ancient cultural knowledge can be interpreted into comprehensible visual storytelling and modern illustration to bridge cultural gaps and make seasonal wisdom relevant to today’s audiences.
Illustration Highlights
Illustration Highlights
